I’ve recently discovered that in my contract, my session information forms, and my pricing guides, that I frequently use wording such as “high resolution”, “fully edited”, “fully retouched”, etc. I think it is important for clients to understand that I take the time to edit each image, and though sometimes I feel that I only need a little saturation and sharpening, sometimes I spend a little more time to give the image a bit more flare. Some flavor. Above is an example of a before and after of a digital negative and a fully retouched image. The image to the left is a digital negative, or an image that is straight out of the camera. The image to the right is one that I brought into my editing software and took the time to retouch.
I decided it needed a closer crop (as it is, she’s going to be yelling at me when she is 14 for having that shot on the left of her up as it is), and since she still has a cold (and I didn’t wipe her nose before I started clicking away) I needed to clean her up a bit. I also gave it a little character, did some sharpening, and Ta-da!
So when I put up a gallery of proofs, or create a session CD/DVD, or print an image for a client from the lab, it is ALWAYS a fully retouched image. I also take the time to edit each and every image. A lot of people may find that to be time consuming (or a waste of time in general), but I really enjoy finding what works with each image and giving each image its own identity. That is why I do what I do. Right now I choose not to do weddings because I don’t have much interested in offering clients hundreds of images. I would love to do a wedding, if the bride and groom were happy with about 60 – 80 images that I could tell a strong and comprehensive story with.
Ok, now I’m blabbering. The point I’m trying to make is that I love that I can take the time to edit each image, give it a personality, and present it to my client. And I am dedicated to that type of work flow. So when you read my contract, my session info form, or my pricing guide, and you see “fully retouched”, now you know what I am talking about!
PS – just wanted to let you know that I found my favorite window in the house to take pictures in front of. It only took me two weeks to discover it! Not bad!!